|
Category |
Description |
Values |
|
Customers |
Whatever list was entered into the profile system |
|
|
|
|
Penetration |
Cust count/number of households (SCF=3digit
ZIP) |
|
Region |
Based on first digit of the ZIP Code |
Low |
Med |
High |
|
Income |
Median Family Income for the entire SCF |
$10-26K |
26-32K |
32-73K |
|
Dwelling Value |
Median Dwelling Value for the entire SCF |
$7-61K |
61-137K |
137-750K |
|
Education |
Percent of adults who have graduated HS |
40-72% |
72-79% |
79-98% |
|
Age |
The median age of all the people in the SCF |
22-33 |
33-35 |
35-47 |
|
Kids |
The % households with vs. without kids <18yrs. |
5-34% |
34-37% |
37-79% |
|
Married |
Married women/population |
12-58% |
58-62% |
62-89% |
|
Occupancy |
Houses occupied by owner/total houses |
1-74% |
74-82% |
82-100% |
|
Ethnicity |
White population/total population |
3-85% |
85-95% |
95-99% |
|
White Collar |
White collar population/total population |
2-42% |
42-57% |
57-100% |
|
Density |
Total population/Km2 |
0-18 |
19-94 |
96-72K |
|
Climate |
Hardiness zones simplified to four zones |
Cold - Cool - Warm - Hot |